What is SEO? Learn SEO Basics and Optimize Your Website

Learn SEO Basics & Optimize Your Site - Introduction To SEO Techniques For Entrepreneurs, Marketing Managers & Newbies.

This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after going through this training.

Patrick Lumumba, founder of Luminous Blogging and Patrick’s Blogging Show Podcast walks you through everything that you need to know to start with in the art and science of SEO.

Six main modules are covered in the course and they are as follows:

  1. What is SEO and why is it important?
  2. How search engines work
  3. A brief history of SEO
  4. On-site, on-page and off-page SEO
  5. Key elements of on-page SEO
  6. The impact of SEO

If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further - this course is for you!

Who this course is for?

This course is suited to entrepreneurs, business owners, marketing managers and those just starting out in search engine optimization. It would probably be considered to be too basic for experienced SEOs.


What You'll Learn...

  1. Explain what SEO is and why it is important to any business that has a website
  2. Explain how search engines work
  3. Understand how SEO has changed over time
  4. Explain the differences between on-site SEO, on-page SEO and off-page SEO
  5. Understand the key elements of on-page SEO
  6. Be able to review how SEO is improving over time

Featured Review


"Great course that manages to walk the fine line between being in-depth and to the point. Friendly and well informed instructor never really become hard to listen to or boring."

- Mark Newsome

"The information is being explained in an easy to understand format.

The explanations are concise and extremely practical.

Patrick Lumumba is an excellent and very knowledeable


- Derek Dunford

Your Instructor

Patrick Lumumba
Patrick Lumumba


My name is Patrick Lumumba. The founder of Luminous Blogging, the largest online resource site for bloggers and digital marketers with quality and comprehensive tutorials for mastering the basics and advanced skills in SEO and digital marketing.

I am a twenty-something savvy web designer / social media manager / SEO strategist based in Nairobi, Kenya. I am passionate about web design, HTML/CSS/Javascript, beautifying things and internet marketing. Besides being a Web enthusiast,I'm also a blogger. I love to read. I read anything that comes my way.

Ever since at the University, I have been blogging and offering his digital marketing consultancy services to local businesses in my country.

I help entreprenuers set up and grow their businesses' online presence. I also teach newbies blogging and search engine optimization.

Welcome to this training and be ready to learn.

Class Curriculum

  Start Here
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  What is SEO and why is it important?
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  Summary & Final Words
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is not open for enrollment.